Change Dynamics

What does the election of Obama, a man who so many know so little about personally and policywise tell us about what it takes to persuade other? What are the relative importance of substance and image when it come to persuading others?

What is the importance of HOPE as a marketing strategy?

If you want to know how Obama won the election read Bair Warren’s One Sentence Peruasion  Course. You can get it for free here.